The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of users across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that improve online conversions.
This role spans across activities that include traffic generation, website optimization, offer-testing, sales enablement, and more.
The Digital Marketing Manager will help develop our digital marketing strategy, roadmap, and ecosystem, and optimization our website, content, and mobile marketing experience. They will also help the team with awareness and demand generation programs, digital editorial and content marketing strategies, and website personalization efforts.
You’re curious and are constantly looking for things to improve, new projects to kick off and measuring your results every step of the way. You have a creative side and bring that into everything you do. You think strategically and the drive to execute. You’re well-rounded and want to put everything you’ve learned to good use.
At Paro, we pride ourselves on our strong value-oriented culture—which we created together as a team—and look to bring on new team members who also embody these values.
Enjoy the journey
We bring energy to an antiquated and stale industry
We embrace fun
We don’t take ourselves too seriously
Have each other’s backs
We are a team; we win together and lose together
We can handle anything
We feel confident to take risks because we serve as each other’s safety net
We are a community, not just a workplace
Do the right thing
We don’t cut corners; we take a long-term view of success
We deposit in the Karma bank
We are loyal to clients and freelancers
We are transparent and don’t hold ulterior motives
Take Smart Risks
We believe that trying and failing is better than not trying at all
We think creatively about obstacles
We challenge assumptions
We are nimble
We invent new ways to do what we do
We want to be comfortably uncomfortable and encourage each other to take on new and more challenging projects
We are each accountable for every team member being their best and push each other and give others permission to push us
We bring our whole selves to work; we're cool with who you are, professional and otherwise!
We recognize that everyone brings something important to the table and that conflict helps us grow
We are sensitive to our differences; we value being yourself while making space for others to be themselves
We are committed to creating a culture of inclusion as we grow
Send resume to Nick Galluch at email@example.com with "Digital Marketing Manager" in the subject line. Please include a description of the most important quality that you can bring to our team!