The founders of Felix and Fingers were passionate about their talents and business, and identified a goal of expanding to ten cities in five to eight years. But because they did not have financial backgrounds, they lacked the strategy or financial infrastructure to put a plan in motion. They knew they had a good product, but they did not know how much money they would need, when, or how to get it. They were also concerned that the financial information that had been prepared for them was inconsistent and probably inaccurate.
Paro began by standardizing the company's data and using that to build a pro forma financial model, which helped the founders visualize how much money was flowing in and out of the business. This helped them see not only what their business looked like now, but what it could look like down the road, and how much money they would need to open each new office. They were then able to look at scenarios, what cities to go into, how much money they would need to make in each city, etc.
After the help of a Paro expert, they now have a map going forward.