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Paro helps MEG’s physical therapy clients simplify and organize their bookkeeping, saving the practice owners time, stress, and money.


About MEG

MEG Business Management provides physical
therapy business coaching and billing solutions
for private practice owners.


The Pain

MEG founder, Brian Gallagher, noticed the physical therapy practices he worked with were struggling with piles of receipts, disorganized books, delayed reporting, and lack of visibility into their businesses. While he specialized in helping these businesses optimize billing and long-term strategy, he struggled to find a scalable solution to support their other finance needs.

The Story

Paro and MEG share in our mission to support the growth of small and medium sized businesses and so we formed a collaboration: MEG drives forward billing and financial planning, while Paro delivers financial expertise on the bookkeeping and accounting side.

The Solution

Paro initially worked with Brian Gallagher’s own physical therapy practice, increasing the
level of bookkeeping and accounting support provided for a lower cost. After seeing the
process improvements and efficiencies created, Brian encouraged the other practices he
works with to use Paro’s services. We:

  • Transitioned practices from primarily paper processes to electronic processes
  • Developed an auditable trail by scanning in receipts
  • Streamlined expense reports: rather than coming in from multiple sources including email, text message, and fax, everything is directed to email
  • Provided a scalable bookkeeping solution that can support a growing number of locations and is always on call
  • Provided insight into the performance of the business, including profitability of services, growth opportunities, and guidance on large equipment purchases
  • Provided weekly cash flow reporting suggestions for cash flow management

The Result

Decrease in monthly bookkeeping and accounting fees
Increase in reporting cadence
Interruptions to service

“Not only did Paro help me streamline the finances for my own physical therapy practice, but they’ve taken a lot of stress off the PT practice owners I work with by moving them to digital processes. Their proactive approach to monthly bookkeeping and accounting aligns with the strategic consulting work we do and we’ve since found opportunities to go to market together.”

Brian Gallagher
Founder, MEG Business Management

Services Used


Financial Planning & Analysis


Part-Time CFO